Hailing from the vibrant city of Detroit, Michigan, Soonie Itawi, represents a captivating blend of Lebanese and Native American heritage. Soonie has an exceptional ability to see beauty in everything. His ambition is to turn the ordinary into the spectacular, to make everything beautiful. He is convinced that visual aesthetics are what make life truly worthwhile.
He has been intrigued by the appeal of two worlds that radiate romance and mysticism throughout his life: the world of fashion and the world of diamonds and rare gemstones. These aren't just industries to him; they're places of limitless interest and wonder. The ever-changing nature of fashion and the everlasting attraction of diamonds remind him that there is always more to learn, and the journey is just as important as the destination.
Soonie's devotion, however, goes beyond personal aesthetics. He is an advocate for sustainability, notably in the fashion and diamond industry. He is adamant that if we don't have a world to live on, nothing else matters. This dedication to sustainable fashion and environmental preservation demonstrates his great sense of responsibility for the planet we live in.
His academic journey is a testament to his commitment to excellence. His education journey extended to the Illinois Institute of Art - Chicago, where he completed an Associate of Applied Science (A.A.S.) degree in Fashion Merchandising and Marketing. He honed his expertise at the Gemological Science International of New York, obtaining a Certification in Diamond Essentials. He further solidified his knowledge at the Diamond Council of America of New York City, earning a Certification in Diamontology and Gemology.
In Detroit, Soonie established "Soonie Style Design & Direction" where he shone as a Wardrobe Stylist, contributing his creative expertise to print, television, film, theater, and runway projects. Working with a wide range of clients from Lauryn Hill to Coca-Cola Studios.
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His varied career has been a tapestry of luxury, beauty, and personal relationships. He dove deep into the world of precious gemstones and exquisite jewelry as a Diamontologist at Zales The Diamond Store, ensuring their superior quality and creating long-term relationships with clients. As a Style Consultant at Saks Fifth Avenue, he was able to infuse creativity into fashion by providing individualized shopping experiences and expert trend advice. Finally, as a company Ambassador for Christian Dior Fragrances-LVMH, he had the honor of representing a renowned company, developing innovative marketing strategies, and engaging the public with intriguing content. Each role has broadened his appreciation for beauty, flair, and the art of human connection.
Soonie exemplifies the limitless power of enthusiasm, dedication, and cultural appreciation. He is a link between worlds, a proponent of sustainability, and a true connoisseur of beauty in all its manifestations.
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